Generative AI

The question shows up everywhere now. On LinkedIn threads, in SEO Slack groups, during client calls that suddenly turn existential. “Is SEO dead?” Usually, the question comes right after someone…

Over the last two years, you search less, you ask more. Instead of clicking ten blue links, you get a composed answer, sometimes with sources, sometimes with confidence that feels……

Search has quietly changed its personality. Not long ago, you would type something into Google, scan a list of links, open three tabs, close five more, and slowly piece together…

For decades computers could talk. But they couldn’t really help. They could answer scripted questions, repeat canned phrases or search a database. That was the chatbot era. Most of those…