Large Language Models

There was a time when ranking in search mostly meant backlinks, crawlability and publishing more pages than your competitors. You could almost feel the formula. Find keywords, build links, tighten…

Over the last two years, you search less, you ask more. Instead of clicking ten blue links, you get a composed answer, sometimes with sources, sometimes with confidence that feels……

For decades computers could talk. But they couldn’t really help. They could answer scripted questions, repeat canned phrases or search a database. That was the chatbot era. Most of those…